Designing & building things worth using.

Manage email marketing campaigns for 10+ clients simultaneously while maintaining individual brand voices and meeting strict publishing deadlines.

Built templated workflows for each client, implemented A/B testing on subject lines, send times, and copy, and tracked open rates, click-through rates, and unsubscribes to continuously refine performance.

Consistently on-time delivery across campaigns reaching up to 200,000+ recipients, with data-driven improvements to engagement and deliverability across all accounts.

Drive consistent, qualified traffic to a sports betting analytics and comparison platform in a highly competitive digital space.

Managed Google Ads campaigns alongside a coordinated email marketing strategy, repurposing website content into email campaigns and social media to maximize reach from every content input.

Averaged 35,000+ monthly visits and 25,000+ unique visitors, with Google Ads and email click-throughs as the primary traffic drivers.

Build brand awareness and drive event attendance for a professional hockey organization with a lean marketing team and limited budget.

Executed integrated campaigns across digital, social, email, and traditional channels — managing all social accounts, website updates, and a Mailchimp email program end-to-end, including A/B testing to optimize fan engagement.

Maintained a consistent content output and engaged subscriber base of 10,000+ while producing all marketing assets including graphics, video content, and press releases in-house.